About Us

We are a Hertfordshire based event sales consultancy established in 2009, working with a variety of clients across the UK. The company is headed up by Judi Oliver, formerly a Sales Director at one of the leading event and venue caterers in the UK, with a history of over 25 years in the hospitality industry.

Our core focus is on coaching to create proactive sales teams, implementing procedures and running sales campaigns to support you to achieve your targets. In addition to this, we can cover senior sales roles during a project or whilst you recruit a replacement. We can even help you to recruit the right people.

We have worked for a selection of;

Hotels and venues – small historic and large stadia, London and provincial

Caterers – of all sizes

Venue finding, event management, production and creative agencies – boutique and high volume

Hospitality is all about building relationships and offering a personal service so our clients not only benefit from our knowledge but also the great relationships we have built with our suppliers and partners over the last 10 years.

Our consultants and partners are all experienced professionals who are passionate about the industry, enabling us to offer you a fresh perspective on your events business from someone who has likely been in the same position as you. As we are an independent company, you can relax in the knowledge that any advice we give you will be entirely for your benefit.

Our ethos is simple – look after your clients and suppliers and they will look after you!  There’s nothing more satisfying than receiving great testimonials and even better when our clients come back again for our help or recommend us to other people.

Our areas of expertise are;